Well, it’s been a while since I posted, but that’s not because nothing has been going on in the mobile world (was that a double or triple negative?). There continue to be changes in device popularity and availability which is having an impact on the smartphone market. For instance, back in September of last year Android was just beginning to gain traction with a couple of Android phones and about 8,000 applications in the Android Market. The only mobile device Apple made was the iPhone. And most of us would not have had a clue as to what AT&T and Verizon’s 3G coverage maps looked like.
Today there are about 25,000 apps in the Android Market, and there are several Android phones available, including one from Google itself. Apple just recently announced the iPad (insert your favorite product name joke here), which is truly a mobile device. It’s relatively small and light, and supports not just WiFi, but also cellular data connections. And we are all probably sick of seeing the coverage map wars between AT&T and Verizon, though some of the commercials have been pretty creative.
As the industry continues to evolve, it would be a good idea to remember that the more things stay the same, the more they change. Actually I think the phrase goes the other way around, but stating it this way suits my purposes for this post. ComScore just recently released a report showing the US smartphone marketshare by operating system. Ars Technica was kind enough to put together the chart you see to the left.
There are several things about this chart that are interesting. Two items come to mind with regards to the iPhone. First of all, we all have come to accept that Apple is a huge player in the mobile market. The thing I think that bears remembering is that three years ago the iPhone had just been announced, but had not yet appeared in the market. That wouldn’t even happen till the end of June in 2007. Now look at it. Three years later and it has 25% market share for smartphones in the US.
The second item about the iPhone that is interesting is that even for all of it’s success, it is still dwarfed by BlackBerry (RIM for those of you in the industry). BlackBerry is still king, and though it has lost some ground to other players, Apple still has a long way to go to catch them. For people developing software, this is an important point. Apple has gotten a ton of traction in the application world, but developing a great app for BlackBerry opens up a huge market to developers.
The third item I wanted to point out in this chart was Android. Listed in the chart as Google (because they are the force behind Android), it has made amazing strides since September. For the better part of a calendar year, there was only one Android phone available. It was the G1. It was available only on T-Mobile, and let’s face it…the phone wasn’t very good. Now several big players such as HTC and Motorola have multiple Android phones, and Google even has one. As a result of this push, Android market share has doubled in just 4 months. I’ll go out on a limb and say you should look for this to continue.
I hadn’t posted in several months before today. And look at what has happened in the market in that time. It’s only going to continue to accelerate. So strap on your helmet, and fasten your seat belt. It’s going to continue to be a wild ride.