MobileBizBuzz

June 11, 2010

The Times They Are a-Changin’

Filed under: Mobile Apps,Mobile Devices,Mobile in SMB — Tags: , , , , , , Mike @ 10:12 am

Roughly two months after the launch of the first iPad, we now know that Apple has sold about 2 million of the devices.  That in and of itself is something noteworthy in the mobile industry, but this morning I’d like to dig a little deeper. My premise for this post is that tablets in general are going to experience rapid growth as a tool for businesses.

Turn the clock back to April 9th, and you’ll find that I made my first post about the Apple iPad and it’s potential usefulness for business. At that point in time the iPad was really the first of a kind device. So what’s happened since then that bears revisiting the topic only two months later? Well, since you asked:

  • As a company we have since completed and delivered our first business app for the iPad.
  • The App Store now boasts thousands of apps designed specifically for the iPad.
  • HP has purchased Palm, and stated they will deliver a WebOS based tablet by October.
  • Dell announced the Streak; a new Android based tablet shipping in the UK in June, and in the US later this summer.

All of these things point to the fact that tablets in general, and the iPad specifically, are gaining rapid traction in the market. But I saw another interesting statistic recently that shows the iPad, and I think other tablets, are going to catch fire in the business environment. Citrix recently conducted a survey that showed 84% of companies surveyed intend to support personal iPads purchased and used for work purposes by employees. The survey also said that 50% of businesses surveyed plan to purchase iPads for their employees. One caveat on this is the survey itself is not scientific, so it does need to be taken with a grain of salt.

If the only data I saw was this survey, I would not give it a lot of attention. However, what we are seeing in the market is backing this up. As I said, we just completed our first iPad app, which is for business use. I know a few other companies in the industry who are developing business apps for the platform as well. I also know several companies in a variety of businesses who are using them as sales and marketing tools already. Add to that the attention tablets are getting from HP, Dell, and others who have traditionally focused on the business market, and I can definitely see a rapidly growing movement toward the use of tablets for business apps.

Tablets aren’t new, so what’s fueling this. I for one think it has a lot to do with the form factor being married with a new user interface approach and new operating systems. These new tablets don’t run Windows. They run gesture based smartphone operating systems. The new hardware, combined with the new user interface and creative applications are going to make all the difference in the world to how rapidly this platform is expanded into the business market.

We are seeing real value in using these new tablets in the business world, and I’m betting you will begin seeing and experiencing it yourself over the next year to eighteen months.

April 21, 2010

CTIA Rebrands Show

Filed under: Industry News,Mobile Apps,Mobile in SMB — Tags: Mike @ 2:52 pm

I saw an article today in Wireless Week that CTIA will be rebranding its fall show. Those of you who frequent MobileBizBuzz will know that I normally attend the CTIA shows and do a few posts afterwards about the trends I saw while there. CTIA actually has both a spring and a fall show each year, each having a different focus. Both are well attended, with the fall show being the smaller of the two still drawing 15,000+ attendees. In my opinion, these shows represent the best places to go to understand where the wireless industry is going overall, as well as what major trends currently have the industry’s attention.

It’s not groundbreaking news that the fall show has been rebranded. This has happened a couple of times before in its 15 year history. What is groundbreaking is the fact it is being rebranded as CTIA Enterprise and Applications. In their press release, CTIA said they were making this change to reflect “the growing use of mobile technology in business and new opportunities for developers”. While many of us in the industry have been touting mobile business applications for quite some time, it is important to the mobile industry that CTIA is making this shift.

“Why is it so important?” you ask. The fundamental reason is that CTIA is a reflection of its member companies. Wireless carriers large and small, device makers, network technology providers, application developers, industry consultants, and others make up their impressive membership list. What this means is the industry as a whole is starting to understand the relevance of developing applications for the business market.  That bodes well for all of us in the business of delivering mobile applications for business, but it also bodes well for businesses who leverage mobile technology.

March 18, 2010

Mobility Important to SMBs

Filed under: McGuire's Law,Mobile Apps,Mobile in SMBMike @ 8:24 am

Russ McGuire tagged an interesting article in his blog yesterday.  It’s a story referencing a survey AT&T conducted to understand the importance of mobility to small and medium sized businesses. Check it out. It’s worth the read.

July 27, 2009

My PC is More Mobile Than Yours

Filed under: Mobile Devices,Mobile in SMB — Tags: , , , , , Chris @ 10:22 am

iphoneI met with the owner of a restaurant last Thursday and had something completely unexpected happen.  The gentleman I met with has been in the restaurant business for quite some time, starting out with Subway, then rolling out his own pizza franchise concept, and now finally launching his own pizzeria.  I was there to do a little research for the product side of our business.  We talked for about an hour about several ways mobile technology could assist him in the operation of his restaurant, and also how it could help him be more in tune with his customers.

The discussion was very helpful to me, and I believe to him as well.  However, about midway through our discussion something completely unexpected happened.  This gentleman held up his iPhone that had been sitting on the table next to him throughout our discussion.  As he held it up he declared “This is my PC.”  His point was that he was not in the restaurant all the time, and he used his iPhone as not only the mechanism to help keep him in tune with what was going on his his restaurant, but also to help him access other information, make calls, visit web sites etc.  In every way, this little “phone” had become his primary computing device.

I have made mention of this trend in other previous posts, but in this case I got anecdotal confirmation straight from the horses mouth without any prompting from me.  This is not an advertisement for the iPhone, though it is a very slick device.  I am sure if asked others would say the same thing about their Windows Mobile device, or their BlackBerry, or maybe even the Pre now.  The point is that in fact, our phones are becoming much more than phones.  They are in many instances taking the place of our PC’s in the real world.

June 10, 2009

Mobilizing America’s Pastime

Tulsa Drillers ticket scanning at the turnstyle.

Tulsa Drillers ticket scanning at the turnstyle.

While visiting our local minor league baseball park this past weekend, I noticed that mobile technology is becoming a part of the fan experience and club operations.  It started at the Tulsa Drillers turnstyle, where Leslee greeted me with a handheld scanner which captured barcode information off of the ticket. She said the information they capture helps them create a better product for season ticket holders and other fans.

After stocking up on food and drinks a young lady approached me and asked if I would participate in a quick survey.  She had a WiFi handheld device, asked a few questions about the wireless carrier I use and what attracts my family to the game.  She was using ReFormXT software which allowed her to check a few boxes on the device as I responded, and that information was immediately fed to a database in the office.

Once seated, everyone around me was texting between innings.  A friend of mine was using his iPhone to get stats on the visiting team’s pitcher.  A group of young ladies were taking pictures and forwarding them to friends and posting them on their MySpace account.  Almost everyone was connected.  The only person who wasn’t using a handheld device was the umpire.  At least I hope so.

April 10, 2009

CTIA Part 2 – The Rise of the Machines

No, it’s not some Sci Fi movie, but machines were a focus of CTIA this year. In the South Hall of the Vegas Convention Center, CTIA had a sizeable area of about 30 companies involved in wireless Machine to Machine (M2M) technologies. In addition to this, other booths throughout the show had an M2M focus, and Verizon had an entire booth devoted to assisting people getting new hardware devices certified on the Verizon network (including a strong M2M focus).

For those of you who don’t know, M2M is all about a machine monitoring some set of variables, and reporting over a wireless network to another computer. Sometimes commands are sent back to the device over the cellular network so that it can take some type of action. Semi trucks have had this for a number of years. Small computers reside on many big rigs and monitor everything from speed, to when the next oil change is required. This information is then communicated over a wireless network to a computer at some headquarters location, where it is examined, and where a human will be notified if certain events or thresholds occur.

So what does this have to do with business, especially the small and medium businesses that make up the majority of our economy? Well, as devices become smaller and smaller, this type of technology will play an increasingly large role in our businesses and personal lives.  Let’s assume for a moment you have a company that focuses on home healthcare. Imagine that some of your patients need more than just a daily monitoring of vitals. Maybe they ideally should be monitoried 3 or 4 times a day.

Dr. Eric Topol spoke in one of the CTIA keynotes and pointed out several M2M implementations that allow remote monitoring of vitals wirelessly through an intelligent bandage. No, it’s not Star Trek.  It’s becoming reality today.  The video shows an animation of how one of these types of devices works.

If produced inexpensively enough this same type of technology might monitor your air conditioner at home, and phone your HVAC repair service if problems are detected. The OnStar service provided on GM cars already provides this type of service on vehicles. Think about your own business, and imagine what you could do if you were able to monitor equipment, vehicles, people, or processes remotely. This whole world of mobility has so much to offer beyond ringtones and wallpaper for your cell phone.

March 19, 2009

The Great Divide

Filed under: Mobile Apps,Mobile in SMB — Tags: , , , , Mike @ 10:50 am

One of the more enjoyable things I get to do in my job is talk to the folks who are actually using mobile technology to better their businesses.  No big marketing studies, no polls, no government statistics, just me and one person sitting down to talk about how mobile technology is affecting them.  It’s not that polls and statistics don’t have their place, they do.  But I have been in sales and business development for over 20 years, and there is nothing that substitutes for speaking directly with a business person to get a real feel for what works and what doesn’t.

construction-worker-cell-phoneRecently I decided to make it a point to schedule a few lunch appointments each month with various Small and Medium Business owners to talk about mobile technology.  Some of them are people I know well, and some are folks I have just been introduced to.  The approach is the same in all cases.  We sit down for lunch and talk about their business, how they use mobile technology, how they locate technology, how they acquire it, and what additional mobile solutions they would like to get their hands on.  These are business discussions, not technology discussions. 

While this is not a scientific approach to gathering statistics, the information gathered during these discussions provides a huge amount of insight into what works, and what doesn’t with regards to getting mobile technology into the hands of Small and Medium Business.  As I run across findings I think will interest a larger audience, I’ll take the time to blog about them here on MobileBizBuzz.  (more…)

March 6, 2009

400 Stores in the Palm of Your Hand

Filed under: Mobile in SMB — Tags: , , Clint @ 12:14 pm
Kum & Go Convenience Store

Kum & Go Convenience Store

The local Kum & Go convenience store down the street from the office is usually manned with a couple of college aged kids.  They are at the register, refilling the coffee pot, cleaning the parking lot and doing lots of tasks throughout the day.  Each store must have 1,000 items in inventory.  So how do they keep track of all of the gum, chips and cigarettes and keep the supply chain efficient while managing all of the other tasks?

Dave was running the register this morning.  As soon as he gave me change for my coffee purchase, he pulled out a Symbol handheld device and was quickly in the automotive section counting quarts of oil and ice scrapers.  Kum & Go has a slick system where Dave can count his inventory in a short amount of time on a mobile computer, then take this to the PC behind the counter, dock it and then the device downloads all of the information to headquarters in Iowa.

Kum & Go is not a Fortune 1000 company with a huge staff of I.T. people running systems, but they have discovered the value of mobility.

March 4, 2009

Small Company, Big on Mobility

Filed under: Mobile in SMB — Tags: , , , , Clint @ 4:10 pm

Intermec CN3 with Oneil PrinterI was at a local convenience store today and noticed a delivery man standing with the store manager, looking at a little black box, about half the size of a desktop keyboard.  All of the sudden, two pieces of paper pop out of it, the manager signs it as if he was closing the tab at a restaurant.

The delivery driver works for Solaray and I stopped him and asked him about his little machine.  What he was holding was a small mobile printer with an Intermec (they make some of the best rugged mobile handhelds in the world) wireless device imbedded in it.  The driver was delivering sunglasses, lighters and other trinkets to stock the convenience store shelves.  He just consummated the transaction and notified headquarters without a single piece of paperwork, instantly, with this little marvel.

Solaray is a small, privately held company based in Sapulpa, OK.   Sapulpa is known for Frankoma Pottery, not leading edge technology development.  Solaray recognized the importance of mobile technology and had a company develop the platform for them, then purchased the company!   No wonder they can manage 15,000 delivery locations across the United States.

March 3, 2009

App Store Analysis

Filed under: Mobile Apps,Mobile in SMB — Tags: , , , , , , , Mike @ 3:37 pm

Global Intelligence Alliance Group has just released an analysis of several app stores for mobile applications.  By this time we are all very familiar with the iPhone App Store, and the fact we are so familiar with it is pretty amazing.  It was launched only eight months ago, but currently boasts over 15,000 applications and surpassed 500 million downloads back in January of this year.  About all you can say is “Wow!”  But since that isn’t very enlightening, I’ll try to provide some observations on app stores in general. 

app-storeFirst of all it’s important to remember that only two app stores actually exist.  These are the iPhone App Store and the Android Marketplace.  All the others you may have heard about like Ovi from Nokia, Skymarket from Microsoft, BlackBerry Apps Storefront, and the webOS Software Store from Palm are all just announcements right now.  That’s right.  You can buy any software you want from an app store as long as your smartphone is an iPhone or the G1 phone.  That’s it.  There are not any other choices right now today.

So why all the noise about what are essentially download sites for only two devices?  Because until the iPhone App Store, if you wanted a mobile application for your smartphone, you had to either go through a carrier storefront (which tend to be limited and difficult to navigate) or hunt around the Internet for software to download from sites that may or may not be legitimate.  So being able to go one trusted place for software for your device is a big deal.  Add to that the fact that one of the devices has sold like no other mobile device before and you see why app stores are getting so much press.

But for all the positive press, and it is certainly well-deserved positive press, there are still some issues that need to be addressed to really free users.  In no particular order some of the biggest issues are:

  1. Searching has to be improved – In some cases even if you know the name of the application it can be difficult to find in the iPhone App Store.  This problem will only get worse as the number of applications grows, and as business applications begin to populate the store.
  2. Many more devices must be supported – With the announcement of several new app stores this problem should improve over time.  I still wonder how useful it will be if you are a small business and have to go to the iPhone App Store for one person, the BlackBerry Apps Storefront for another, and the webOS Software Store for another.  That’s not a very effective way for a small business user to find what they need for their business.  And that brings me to the third point.
  3. Business applications have to be supported – Right now all of the app stores that exist, and the ones that are coming all cater to consumer applications.  There is nothing wrong with providing consumer applications, but who is going to provide applications for small and medium business personnel?  After all, there are over 120,000,000 of them in the US alone.

We are early on in this new world of app stores, and we are off to a great start.  But to really unlock the potential of mobility for business users, the app store landscape will need to change to address these and other issues.

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