MobileBizBuzz

April 21, 2009

CTIA, The Final Installment – Femto What?

Filed under: Mobile Devices,Mobile in Social — Tags: , , Mike @ 8:47 am

One of the technologies that was scattered out across the exhibitor area at CTIA, is a device called a femtocell.  What is a femtocell, you ask?  Think of it as a miniature cell tower connected to your broadband connection at home.  Here’s how it works.  You connect the femtocell to your cable or DSL modem at home and then you throw away your land line.  That’s right, open up the trash compactor, toss in your old home phone, and turn the compactor on.  You don’t need it any more. 

femtocellNow turn on your cell phone.  In fact, everybody at your house can turn on their cell phone.  As long as you are in the house, the femtocell works as your cell tower.  You can make and receive regular cell calls, but instead of going over the regular cellular network, they go to the femtocell, and then over your broadband connection.  I bet several of you already using parts of this technology.  At my house we all have cell phones, and we contract with our cable provider for our home phone service which goes over our broadband connection already via a technology know at Voice Over IP (VOIP).  So we have the two end pieces, but not the device that lets us use our cell phones over that broadband connection.

So why would you want to do this?

  1. First of all, you will get better cell coverage in your house.  I don’t know about you, but most folks call me on my cell anyway, whether it be for work or personal use, and I don’t get the greatest reception in my house.  How would you like four bars?  A femtocell can deliver that.
  2. You will save money.  I pay about $50 or so for a home phone line that I basically rarely use.  In fact, the primary people that call us on it are telemarketers.  Don’t really need those calls do you?  A femtocell is typically a fixed price service that is under $20 depending on how many lines will use it.
  3. You will save minutes on your mobile plan.  As long as your are on your femtocell, the minutes typically do not count against your plan minutes.

Believe it or not, more and more people are ditching their home phones anyway.  Clint posted an article a few weeks ago on MobileBizBuzz about how Oklahoma is leading the way in this trend.  Oklahoma has 26.1% of households who are mobile only.  That means they have no home phone (landline).  That is number 1 in the nation. 

What is so important about this trend?  The more people ditch their home phones, the more we are drawn toward a world that is completely mobile from a technology perspective.  In fact, it is already becoming a part of the fabric of our lives.  Check out your teenagers, and you will see most of them communicate primarily via their cell phone via text, voice, or even Facebook.  Mobility continues to move forward, and femtocells are just one more catalyst accelerating that move.

January 29, 2009

Presidential Smartphones

Barack Obama - Barack Obama 'to be allowed to continue using BlackBerry in White House'

Photo: AP

I’m sure you’ve all read it, or seen it, or heard it by now. That’s right; President Obama gets to keep his BlackBerry. The latest story I read yesterday is right here. Being in the mobile business, I’ve probably heard this story from more angles than your average bear. But with all the angles I have heard, I think most folks are missing the point. The point isn’t that the president has chosen a BlackBerry (which obviously thrills RIM), nor that they are changing presidential procedures to deal with his mobile addiction, nor that the device will require some “super spy” type of security. The point is that the president can’t do without his smartphone.

In this aspect he really is a reflection of what is going on in our society. Even during a huge economic slowdown (or recession, or depression, or whatever you call it), mobile phones continue to become a part of the very fabric of our lives. In a story yesterday from RCR Wireless news, AT&T said it added 2.1 million new customers in the fourth quarter of last year. Verizon added 1.4 million new customers during the same time frame. That’s 3.5 million new subscribers with those two carriers alone, in 3 months, during the middle of some of the worst economic conditions in a very long time.

My kids reflect this same addiction. About a year ago I was looking at our family mobile phone bill, because of some additional charge that appeared. I’ll have to admit I rarely look it over as long as it is within normal operating parameters, but somebody had gone over on some service. I don’t even recall what the deal was now. Anyway, while I was looking into the detail I noticed my then 16-year-old son had sent about 7500 text messages for the month. My then 15-year-old daughter was not far behind with about 6000. I brought up the rear with about 700. As I recall my daughter said “That’s really weak, Dad.”

So what? What’s the big deal? I’ll tell you what the big deal is: we are changing the way we communicate as a society. First it was the land line telephone, then it was the cell phone, then it was email, then instant messaging, then social networking and text messaging. The point is that our society is increasingly communicating via mobile devices for their personal lives. The teens and 20-somethings of today are immersed in a mobile world. As more of them infiltrate the work force, more of how we communicate in business will change. And we won’t be able to pull out the old lines that we can’t do it that way because it isn’t professional, or it’s not secure, or it doesn’t leave the right type of audit trail. After all, the president is using it now, and to a certain extent that changes everything.

Copyright 2010 MacroSolve, Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners.
ReForm XT™ is Patent Pending. Use of this web site constitutes acceptance of the macrosolve.com Privacy Policy and Disclaimer.