You may have a rewards program for your restaurant but, is your restaurant customer loyalty strategy working? Are you using the old school punch cards? Why? People are on smartphones. Your rewards program needs to be mobile. Is your staff trained properly to promote your rewards program.
Without superior customer service and your employees promoting your rewards program your restaurant could be doomed for future business. Is your restaurant customer loyalty strategy working? Are you building a solid list of customers. Does someone else own your list. Beware of loyalty companies that want to control your list. You need full control and you must own your list. These are your customers.
Talk to your employees about customer service. Show them and teach them how to promote your rewards program for your restaurant. This is the first step to have a successful rewards program. Customer service is the key to your rewards program. Promote your rewards program with all means possible. Table tents, flyers, business cards, posters, and your mobile website. Use your facebook fanpage and your other social media outlets.
Is your restaurant customer loyalty strategy working for you online. You should have your rewards program listed on your mobile websites. Is your restaurant listed on google for business. You need a local way of being found online. Get listed it’s free and mobilized. You get listed in the local search results, you get google map listing, business profile and don’t forget to add photos. This should be part of your restaurant customer loyalty strategy. Talk about in your restaurant profile.
Businesses are ditching the old rewards programs for new modern smartphone customer loyalty programs so these smartphone users can have everything on their favorite device. The smartphone is everything to individuals. People do not leave home without their smartphone. Even seniors are using smartphones. So your restaurant better be ready. If not you could be losing business. Not just now but in the future.
Are you using your rewards program with other mobile programs to make it more effective. Is your restaurant customer loyalty strategy working? Do you have analytical data to improve your rewards program? What are you offering for your rewards? Is it a punch per visit or based on money spent? Do you offer multiple rewards for your customers? These questions need answered so you can have a more effective rewards program.
So, is your restaurant customer loyalty strategy working for your business? Lets recap a couple of items so your strategy is more effective.
- Customer Service is #1
- Is your customer loyalty strategy mobile
- Are you using google my business
- Are you combining your program with other mobile programs
- Are your rewards based on money spent
- Do you have analytical data
- Do you own your list
You have to get your rewards program mobile so you do not miss out on the biggest market in history. You have an opportunity to compete with the proper smartphone mobile marketing strategy. You have to be mobile. This is no longer an option. It’s 2016 and your restaurant deserves part of the smartphone market.
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