Mobile & Local Marketing Must Be Combined
Mobile marketing and local marketing needs to be combined so your strategy can be more effective. Smartphones are the new mobile and the driving force that everything evolves around. You must use local (SEO) search engine optimization for your community. Most customers carry those mobile devices and it must be a priority for your strategy.
Next we will list a few very important factors that must be included in your business strategy. It doesn’t matter if your local business is a retail shopping outlet or you provide a service as a bug exterminator in Jacksonville, these strategies will get you in the right direction.
What about if you own a restaurant that serves soul food or you are a doctor that provides pediatric care in Daytona Beach or you provide plumbing services in Orlando, Florida. The same thing applies. These are basic strategies to get your business found online in your own specific community.
Claim Your Google And Bing Listing
This is the most important element of your online marketing strategy. Your business must claim your listing from both search providers. Why not get traffic from both search providers. Google is the big one so start there first.
You don’t want to leave anything empty. Fill those listings out completely. Choose as many categories as necessary to get your business indexed. Try to use the keywords that match your business.
Check your map marker to make sure it is correct. Write a good description and make sure it is between 250 to 300 words. Include your logo, cover photo, name, address and phone number.
Location Based Keywords
You want to use the most relevant keywords or phrases that you can. Come up with about 10 to 15 variations that you want to use on all your pages of your website. Use these keywords on everything that you set up like google my business, your social media fan pages, or any other content like your photos and videos.
After choosing your best keywords or phrases that are the most relevant, you will want to add in your specific location to the phase or keyword. Like, Local marketing for Business in Daytona Beach, Florida. Use it in your headlines through out your website or any content you produce. That includes your social media and videos.
Smartphone Responsive Website Design
We already talked about the smartphone users. Now your website must have a responsive design. Look at your website on your smartphone. Pay attention to detail. Make sure every little thing is correct. It must be simple and easy to get a around on a mobile device
Check your menu and make sure it is good to go on a smartphone. Those of you that have a separate mobile website will need to consider moving to a responsive design. Google now prefers the responsive design over everything else.
Build Your Business Citations
Build up your business citations. Do it over a period of time. Make absolutely sure your NAP (Name, Address, Phone Number) is exactly the same in each and every directory or citation that you are listed in.
Make sure you remove any duplicate listing. Try to get listed with citations that are relevant to your business. Some are designed for any type business.
These listing can get customers rolling in from different directions that you may be unaware of. People search, find and like different stuff. These can pay big dividends and increase your ranking power.
Social Media Engagement
Social media engagement can be increased with a few of the mobile marketing ideas that we have covered. They can bring you more traffic by those smartphone users giving your business more likes and shares. This is an area where a lot of businesses lose traction.
This should become part of your marketing efforts to build your brand, trust and recognition. Get involved on social media. Help out the other local businesses with engagement. Share, like and comment on their post. By working as a team everyone can benefit.
Start Getting Reviews
Your google my business account should be a major focus point for reviews. Try to obtain a couple of reviews every single month if not more. Make it a point with every customer. You’ve worked hard on providing good customer service. So ask for the review.
It only takes a couple of minutes for a customer to give you a positive review. Every now and again, you’ll end up with a bad one. Take care of it immediately. People will see that you do have good customer service and want to check you out.
Back to the smartphone users, they will check out reviews before they go shopping, stay at a hotel, get their nails done, grab a bite to eat or fix their car. So just try to add reviews as part of your everyday business.
Local Link Building
This is where you may need to hit the pavement. try linking to other local businesses in your community. You all should have websites. Just a little communication can go a long way. You may need to get a little creative and do a little searching. OK google, find me some creative ways to get local links.
There are many ways to build links in your local community. Now if your a little eager today, just check out our good friends at Search Engine Land. They seem to always have good information for local marketing that can benefit any local business.
Local Marketing Plan
You now have an idea for a strategy to get your business ranking in the local search engines. Figure out the details for your own local marketing strategy. It will take time and most of all smart work.
The way we like doing it is in 90 day increments. That way you can use the data that you acquire to make corrections or reevaluate your local and mobile marketing strategy with evidence. More data will give you a clearer picture of what needs done.
Your strategy is useless unless you take action. After you take action, that’s when it becomes a plan. If you really want to get to the top and start getting more customers and a better ranking score you must take action.
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We want to thank you for stopping in today. Hopefully you gained some information that you can take with you to help your business get better ranking results.
Appreciate if you could leave a comment and tell us what you think.
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