MobileBizBuzz

July 21, 2009

Flying High

Filed under: Mobile Apps — Tags: , , Mike @ 11:46 am

It’s been a while since I posted.  It’s summer, and that means traveling, time out of the office, etc., and that has certainly slowed me down on posts.  However, I am in the office this week, ngorig62909and I did run across another interesting article.  The article discusses how the TSA and several airlines are starting to accelerate the use of mobile phones as vehicles for electronic boarding passes.

Here’s how it works:

  1. You go to your airline’s standard or mobile website to check-in for your flight.
  2. Once it comes time to print your boarding pass, you choose to have it sent electronically via email.
  3. You open the email on your mobile device while going through security at the airport.  It contains a 2D Barcode with all of your flight information.
  4. The TSA representative scans the PDF on the screen of your device with a barcode scanner to verify your electronic boarding pass.
  5. You pass through security and head for your flight.

I don’t know about you, but I think this is pretty slick.  I don’t know how many of you have taken advantage of this before, but I suspect we’ll all be using it in the future.  It reduces cost for airlines, because there are no materials consumed (paper and ink), or maintenance required for printers, and the TSA claims it is more secure.  And as far as I am concerned, it is more convenient.  Most of us always have our phones with us.

What I find even more intriguing about this process, is that it shows how smarter cell phones are capable of doing something you can’t do with a laptop.  You wouldn’t open up your laptop at a security checkpoint so they could scan an electronic boarding pass, but you can easily do it with your intelligent “phone”.  This is just another example of how new technology approaches are making the cell phone much more than something you talk and text on.

June 10, 2009

Mobilizing America’s Pastime

Tulsa Drillers ticket scanning at the turnstyle.

Tulsa Drillers ticket scanning at the turnstyle.

While visiting our local minor league baseball park this past weekend, I noticed that mobile technology is becoming a part of the fan experience and club operations.  It started at the Tulsa Drillers turnstyle, where Leslee greeted me with a handheld scanner which captured barcode information off of the ticket. She said the information they capture helps them create a better product for season ticket holders and other fans.

After stocking up on food and drinks a young lady approached me and asked if I would participate in a quick survey.  She had a WiFi handheld device, asked a few questions about the wireless carrier I use and what attracts my family to the game.  She was using ReFormXT software which allowed her to check a few boxes on the device as I responded, and that information was immediately fed to a database in the office.

Once seated, everyone around me was texting between innings.  A friend of mine was using his iPhone to get stats on the visiting team’s pitcher.  A group of young ladies were taking pictures and forwarding them to friends and posting them on their MySpace account.  Almost everyone was connected.  The only person who wasn’t using a handheld device was the umpire.  At least I hope so.

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