MobileBizBuzz

December 12, 2008

Google: Where Are the Business Applications?

Accelerating innovation and disruption in the market has been a constant byproduct of Google’s quest to own as many web surfing customers as possible. With the advent of the browser on the cell phone, people are accessing web-based content with increasing frequency on their handheld. So, it was just a matter of time for Google to enter the mobility market.

AndroidAndroid, which is supported by Google, was recently launched, amid the usual hype, and now the industry pundits are starting to weigh in. In summary, ‘Android needs time to evolve,’ as the developers, the wireless network operators and their hardware partners are not swarming to the platform that is supposed to challenge iPhone. The launch started with T-Mobile, not the largest wireless operator, and one handset dubbed the G1 which is manufactured by HTC. Many of the applications that were initially launched were low quality (calculators, weather, budget planning…even a flashlight).

Businesses are on the lookout for mobile applications that create efficiencies in their operations. Our research and testing on the Android platform indicates that it will not have much to offer in the very near term. But, as Motorola and other hardware companies have started to incorporate Android into their product lines, we will see more options for our customers.
Excerpt from Anyware’s Enabling Mobility Newsletter Vol. 1 Issue 8.

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