MobileBizBuzz

June 11, 2010

The Times They Are a-Changin’

Filed under: Mobile Apps,Mobile Devices,Mobile in SMB — Tags: , , , , , , Mike @ 10:12 am

Roughly two months after the launch of the first iPad, we now know that Apple has sold about 2 million of the devices.  That in and of itself is something noteworthy in the mobile industry, but this morning I’d like to dig a little deeper. My premise for this post is that tablets in general are going to experience rapid growth as a tool for businesses.

Turn the clock back to April 9th, and you’ll find that I made my first post about the Apple iPad and it’s potential usefulness for business. At that point in time the iPad was really the first of a kind device. So what’s happened since then that bears revisiting the topic only two months later? Well, since you asked:

  • As a company we have since completed and delivered our first business app for the iPad.
  • The App Store now boasts thousands of apps designed specifically for the iPad.
  • HP has purchased Palm, and stated they will deliver a WebOS based tablet by October.
  • Dell announced the Streak; a new Android based tablet shipping in the UK in June, and in the US later this summer.

All of these things point to the fact that tablets in general, and the iPad specifically, are gaining rapid traction in the market. But I saw another interesting statistic recently that shows the iPad, and I think other tablets, are going to catch fire in the business environment. Citrix recently conducted a survey that showed 84% of companies surveyed intend to support personal iPads purchased and used for work purposes by employees. The survey also said that 50% of businesses surveyed plan to purchase iPads for their employees. One caveat on this is the survey itself is not scientific, so it does need to be taken with a grain of salt.

If the only data I saw was this survey, I would not give it a lot of attention. However, what we are seeing in the market is backing this up. As I said, we just completed our first iPad app, which is for business use. I know a few other companies in the industry who are developing business apps for the platform as well. I also know several companies in a variety of businesses who are using them as sales and marketing tools already. Add to that the attention tablets are getting from HP, Dell, and others who have traditionally focused on the business market, and I can definitely see a rapidly growing movement toward the use of tablets for business apps.

Tablets aren’t new, so what’s fueling this. I for one think it has a lot to do with the form factor being married with a new user interface approach and new operating systems. These new tablets don’t run Windows. They run gesture based smartphone operating systems. The new hardware, combined with the new user interface and creative applications are going to make all the difference in the world to how rapidly this platform is expanded into the business market.

We are seeing real value in using these new tablets in the business world, and I’m betting you will begin seeing and experiencing it yourself over the next year to eighteen months.

May 4, 2010

The End of an Era

Filed under: Mobile Apps — Tags: , , , Mike @ 9:15 am

Last week witnessed the end of an era as Hewlett Packard announced its intent to purchase the beleaguered Palm. Engadget did a story with their take on the new Palm logo (seen at the right). I think there are three primary lessons the industry can learn from the demise of Palm.

The first lesson is nobody is big enough to not fail. Unlike in the financial sector, in the mobile handset environment no company, no matter what success they have had in the past is safe. It’s hard to realize at this point in time that Palm essentially invented what we all know as the smartphone today. Few in the industry would argue that point, but here we are 5-6 years later and Palm has been experiencing a descent into the depths for the past 3 years.  In 2004 it would have been as unimaginable to think Palm would fail, as it would be to think Apple would fail today, and yet here we are. Nobody is safe in this world.

The second lesson is to innovate or die. Palm, was once on the top of the heap with the most sophisticated, and yet easy to use, handsets on the market. They had a smaller, but no less enthusiastic following than Apple has today. I’m not sure why it happened, but somewhere around 2007 Palm quit innovating. Oh, I imagine in the labs they were working on new ideas, but they weren’t seeing the light of day. From the time they came out with the Treo 600, clear up through the Centro, there was nothing really new with the Palm handsets…a little more memory here, a smaller form factor there, and a few bells and whistles, but nothing significant to speak of. Unlike Palm, Apple just recently announced a completely new mobile device with the iPad. On the surface it might seem like a giant iPhone, but in fact at MacroSolve are already starting to develop entirely new business applications for the iPad. There’s no rest for the weary in the mobile handset market.

The final lesson is that applications are key to success. While Apple may have introduced the App Store concept, it is no longer unique to Apple.  Android already has over 30,000 applications on Android Market, and it’s market share is rapidly climbing. BlackBerry is struggling to get much traction with applications. Last I saw there were under 5000 apps in BlackBerry App World. That’s not much for an app store that has been in existence for just over a year. Interestingly, while BlackBerry is the clear leader in smartphone market share, their market share has been slipping over the last several months. While there are many variables that play into  market share in this market, I’d suggest the number and quality of applications available is one key variable.

So, if you’re a smartphone maker three things are worth focusing on:

  1. Don’t grow complacent no matter how great the accolades,
  2. Continue to innovate on new device ideas and capabilities, and
  3. Whatever you do, make sure you have a healthy, happy, and growing  developer community.

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