MobileBizBuzz

June 11, 2010

The Times They Are a-Changin’

Filed under: Mobile Apps,Mobile Devices,Mobile in SMB — Tags: , , , , , , Mike @ 10:12 am

Roughly two months after the launch of the first iPad, we now know that Apple has sold about 2 million of the devices.  That in and of itself is something noteworthy in the mobile industry, but this morning I’d like to dig a little deeper. My premise for this post is that tablets in general are going to experience rapid growth as a tool for businesses.

Turn the clock back to April 9th, and you’ll find that I made my first post about the Apple iPad and it’s potential usefulness for business. At that point in time the iPad was really the first of a kind device. So what’s happened since then that bears revisiting the topic only two months later? Well, since you asked:

  • As a company we have since completed and delivered our first business app for the iPad.
  • The App Store now boasts thousands of apps designed specifically for the iPad.
  • HP has purchased Palm, and stated they will deliver a WebOS based tablet by October.
  • Dell announced the Streak; a new Android based tablet shipping in the UK in June, and in the US later this summer.

All of these things point to the fact that tablets in general, and the iPad specifically, are gaining rapid traction in the market. But I saw another interesting statistic recently that shows the iPad, and I think other tablets, are going to catch fire in the business environment. Citrix recently conducted a survey that showed 84% of companies surveyed intend to support personal iPads purchased and used for work purposes by employees. The survey also said that 50% of businesses surveyed plan to purchase iPads for their employees. One caveat on this is the survey itself is not scientific, so it does need to be taken with a grain of salt.

If the only data I saw was this survey, I would not give it a lot of attention. However, what we are seeing in the market is backing this up. As I said, we just completed our first iPad app, which is for business use. I know a few other companies in the industry who are developing business apps for the platform as well. I also know several companies in a variety of businesses who are using them as sales and marketing tools already. Add to that the attention tablets are getting from HP, Dell, and others who have traditionally focused on the business market, and I can definitely see a rapidly growing movement toward the use of tablets for business apps.

Tablets aren’t new, so what’s fueling this. I for one think it has a lot to do with the form factor being married with a new user interface approach and new operating systems. These new tablets don’t run Windows. They run gesture based smartphone operating systems. The new hardware, combined with the new user interface and creative applications are going to make all the difference in the world to how rapidly this platform is expanded into the business market.

We are seeing real value in using these new tablets in the business world, and I’m betting you will begin seeing and experiencing it yourself over the next year to eighteen months.

June 12, 2009

Smartphone Shootout

pre-and-iphoneWell, it’s finally here.  Palm launched the Pre last Saturday, and they are now finally in direct competition with Apple and the iPhone.  So which one’s better?  For me, I think the verdict is still out.

By now, unless you live under a rock somewhere, I’m sure you know how successful the iPhone has been.  They have sold millions of devices in the two years the phone has been out, and users have downloaded over 1 billion applications in the year since the App Store was available.  Apple also broke a lot of long standing rules in the cellular industry by having the phone activated through iTunes instead of directly with AT&T, and also by funneling users through iTunes for content instead of through AT&T.  The iPhone was also ground breaking in that it introduced the concept of using gestures via a touch screen to interact with the device.  What they have accomplished is truly amazing.

Don’t count out Palm just yet.  Palm has traditionally been very strong with “prosumers”.  This is a term they coined to talk about their sweet spot in terms of users.  The demographic Palm originally catered to with the Treo was professional people who purchased their own devices and used it both for work and personal purposes.  Add to that the fact that they pioneered the whole smartphone segment 5 years ago, and you have a pretty accomplished competitor for Apple.  The new Pre has a slick little physical keyboard, a very nice touch screen, and a gesture base user interface.  Sprint says the Pre broke all of their sales records for new devices.  Sounds kind of like the iPhone, doesn’t it?

I think the real battle is still to come.  WebOS has some very interesting capabilities with it’s application platform.  It allows applications to integrate with the web, on device information, and across applications.  Of course there aren’t many applications on the device yet.  It will be interesting to see what developers come up with on the Pre.  Part of what has made the iPhone successful is the slew of applications that have been introduced by developers outside of Apple.  I’ll be curious to see how many, and what types of applications get introduced for the Pre.

March 3, 2009

App Store Analysis

Filed under: Mobile Apps,Mobile in SMB — Tags: , , , , , , , Mike @ 3:37 pm

Global Intelligence Alliance Group has just released an analysis of several app stores for mobile applications.  By this time we are all very familiar with the iPhone App Store, and the fact we are so familiar with it is pretty amazing.  It was launched only eight months ago, but currently boasts over 15,000 applications and surpassed 500 million downloads back in January of this year.  About all you can say is “Wow!”  But since that isn’t very enlightening, I’ll try to provide some observations on app stores in general. 

app-storeFirst of all it’s important to remember that only two app stores actually exist.  These are the iPhone App Store and the Android Marketplace.  All the others you may have heard about like Ovi from Nokia, Skymarket from Microsoft, BlackBerry Apps Storefront, and the webOS Software Store from Palm are all just announcements right now.  That’s right.  You can buy any software you want from an app store as long as your smartphone is an iPhone or the G1 phone.  That’s it.  There are not any other choices right now today.

So why all the noise about what are essentially download sites for only two devices?  Because until the iPhone App Store, if you wanted a mobile application for your smartphone, you had to either go through a carrier storefront (which tend to be limited and difficult to navigate) or hunt around the Internet for software to download from sites that may or may not be legitimate.  So being able to go one trusted place for software for your device is a big deal.  Add to that the fact that one of the devices has sold like no other mobile device before and you see why app stores are getting so much press.

But for all the positive press, and it is certainly well-deserved positive press, there are still some issues that need to be addressed to really free users.  In no particular order some of the biggest issues are:

  1. Searching has to be improved – In some cases even if you know the name of the application it can be difficult to find in the iPhone App Store.  This problem will only get worse as the number of applications grows, and as business applications begin to populate the store.
  2. Many more devices must be supported – With the announcement of several new app stores this problem should improve over time.  I still wonder how useful it will be if you are a small business and have to go to the iPhone App Store for one person, the BlackBerry Apps Storefront for another, and the webOS Software Store for another.  That’s not a very effective way for a small business user to find what they need for their business.  And that brings me to the third point.
  3. Business applications have to be supported – Right now all of the app stores that exist, and the ones that are coming all cater to consumer applications.  There is nothing wrong with providing consumer applications, but who is going to provide applications for small and medium business personnel?  After all, there are over 120,000,000 of them in the US alone.

We are early on in this new world of app stores, and we are off to a great start.  But to really unlock the potential of mobility for business users, the app store landscape will need to change to address these and other issues.

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