MobileBizBuzz

April 21, 2009

CTIA, The Final Installment – Femto What?

Filed under: Mobile Devices,Mobile in Social — Tags: , , Mike @ 8:47 am

One of the technologies that was scattered out across the exhibitor area at CTIA, is a device called a femtocell.  What is a femtocell, you ask?  Think of it as a miniature cell tower connected to your broadband connection at home.  Here’s how it works.  You connect the femtocell to your cable or DSL modem at home and then you throw away your land line.  That’s right, open up the trash compactor, toss in your old home phone, and turn the compactor on.  You don’t need it any more. 

femtocellNow turn on your cell phone.  In fact, everybody at your house can turn on their cell phone.  As long as you are in the house, the femtocell works as your cell tower.  You can make and receive regular cell calls, but instead of going over the regular cellular network, they go to the femtocell, and then over your broadband connection.  I bet several of you already using parts of this technology.  At my house we all have cell phones, and we contract with our cable provider for our home phone service which goes over our broadband connection already via a technology know at Voice Over IP (VOIP).  So we have the two end pieces, but not the device that lets us use our cell phones over that broadband connection.

So why would you want to do this?

  1. First of all, you will get better cell coverage in your house.  I don’t know about you, but most folks call me on my cell anyway, whether it be for work or personal use, and I don’t get the greatest reception in my house.  How would you like four bars?  A femtocell can deliver that.
  2. You will save money.  I pay about $50 or so for a home phone line that I basically rarely use.  In fact, the primary people that call us on it are telemarketers.  Don’t really need those calls do you?  A femtocell is typically a fixed price service that is under $20 depending on how many lines will use it.
  3. You will save minutes on your mobile plan.  As long as your are on your femtocell, the minutes typically do not count against your plan minutes.

Believe it or not, more and more people are ditching their home phones anyway.  Clint posted an article a few weeks ago on MobileBizBuzz about how Oklahoma is leading the way in this trend.  Oklahoma has 26.1% of households who are mobile only.  That means they have no home phone (landline).  That is number 1 in the nation. 

What is so important about this trend?  The more people ditch their home phones, the more we are drawn toward a world that is completely mobile from a technology perspective.  In fact, it is already becoming a part of the fabric of our lives.  Check out your teenagers, and you will see most of them communicate primarily via their cell phone via text, voice, or even Facebook.  Mobility continues to move forward, and femtocells are just one more catalyst accelerating that move.

March 13, 2009

Wireless Households on the Move

Filed under: Industry News — Tags: Clint @ 8:45 am

A friend of mine, Gavin Manes, has not had a home telephone since 1999.  This seemed kind of odd, but now we are learning that a growing percentage of ‘wireless-only’ individuals is reaching critical mass.  The Centers for Disease Control and Prevention just issued a report which caught national and local media attention. 

We are truly in a wireless world when you look at some of these statistics.  The State of Oklahoma has the most ‘wireless only households’, a staggering 26.1%.  This is followed by Utah, 25.5%,  and trailing close behind are Nebraska, Arkansas and Idaho.  These are more rural states where wireless coverage is thought to be less than average.

February 25, 2009

787,000,000,000 Reasons to Think Mobile: Healthcare

If you haven’t had the chance to review the Stimulus Bill, you may want to take some time to do your own homework.  My suggestion is to review several news sources.  Each one I read pulls out another nugget of information that I did not get from the previous one.  A good place to start, and the shocker for me, is this six page and over 300 line item entry report of the classification, industry/government branch, description and cost in millions of taxpayer dollars.

In the mobile technology industry that is serving businesses, we take pride in bringing efficiencies to almost every conceivable process.   Government is a services business, and in almost every department the inefficiences are glaring.  Government is getting bigger and with a recessionary economy, government and business will need to strive to become more efficient and make the most of every dollar.

My desire is to  highlight and enlist your comments on the impact of the Stimulus Bill on a variety of industries.  A good place to start is the industry with the highest GDP.  Healthcare is approaching 18% of our national consumption/output.  This is a $2,500,000,000,000 industry supported by trillions of dollars in state and federal spending.  Where does mobility have a positive effect on your tax dollars being put to work?

The first healthcare stimulus program that can be impacted is the $1,100,000,000 in funding for research that compares medical treatment and services.  Our customers have programs in Canada where processes in the operating room are monitored and compared using mobile technology.  This information streamlines diagnosis, treatment and rehabilitation for the patient by identifying best practices.  There are real savings to the system.

The second healthcare related stimulus which caught my attention is the $18,000,000,000 Healthcare Information Technology line item.  This is an effort to digitize medical records and ‘create billions of dollars in savings’ to an inefficient system.  As those in the wireless industry know, what you digitize will be ‘mobilized’, as the value of that information getting to doctors, nurses and other practitioners who are away from the office will be a necessity.

February 23, 2009

The Pendulum of Business and Consumer Applications

Those who have been in the mobile applications business since the PDA days have experienced the innovation and buying cycles many times.  When we were at Palm’s first developers conference in 1997, a majority of the attendees were developing the next biggest game beyond backgammon.  Individual or consumer based applications were a big hit until wireless data networks started working on PDAs.  The industry forgot about games and rushed to the new frontier, business applications.  The color screen was then announced, and a new wave of games and consumer apps flooded the market.  Then the ability to synchronize email shifted industry focus back to the high ARPU promises of the small and medium sized businesses and the Fortune 1000. 

Today, there are hundreds of thousands of ring tones, games, and personal applications in the market and it seems the industry has forgotten the business customer once again.  The demands of the commercial market in each of these cycles is always lagging as the business customer has higher standards (security, version control etc.) and demands some ROI for the investment.  With 100′s of millions of new Smartphone owners, the pendulum will be swinging back to the interests of the business user, and maybe sooner than we think.   ABI Research just announced that 16.5% of surveyed Smartphone users spent between $100 and $499 on applications.

That seems like an awful lot of ring tones and $1 games from the app store.  Something else is going on.  Stay tuned.

February 3, 2009

Mobile Application Developers Bullish on Industry

RCR Wireless magazine reported on a wide range of industry metrics yesterday.   What caught my attention was the positive expectations coming out of the mobile application development industry and specifically the segment focused on business solutions.  If you missed it, below is the link and a good summary paragraph.

http://www.rcrwireless.com/article/20090202/WIRELESS/902029986/1081

‘Evans Data last week released a report indicating an astounding 48% of enterprise-focused developers expect activity in the space to increase in 2009, and nearly as many (46%) expect the same amount of development as last year. Only 6% of the nearly 400 polled expect development in the space to decrease, and two-thirds of the developers expect data revenues to rise this year.’

January 29, 2009

U.S. Wireless Industry ‘Recession Proof’?

Finally, some forecast data is appearing in the public media that is quantifying what we are seeing everyday within our customers and prospects.  We are all now hooked on wireless data.  We are  just beginning to see the potential of what it can do for a businesses large and small while also improving our quality of life. 

A recent Mobile Enterprise Magazine report indicates that the U.S. wireless industry will continue to grow despite gloomy economic conditions.  Citing the Strategy Analytics Wireless Network Strategies service report, “US Wireless Market Outlook: 2009 Key Trends,” predicts that US cellular subscriber growth will remain strong despite the economic situation, although growth levels will scale back slightly from 2008. US cellular service revenues will also continue to grow, albeit at a slower growth rate of 3.9%, down from 7.5% in 2008.

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