These 2 tips will boost your ranking in the local 3 pack and your neighbors will be glad you did. Driving traffic to your local business starts by getting found.
Especially on google maps. So, you had better have your Google My Business (GMB) completely filled out, claimed and verified. We have seen many businesses not even claim their listing. You may never get listed on the local 3 pack without GMB.
Another area you should concentrate on is social media. You can get a lot of engagement using the top social media site called Facebook. Build a Fan Page for your business. It’s a great way to communicate with your audience.
Next up is video. Video may be the strongest way to send a message to people using smartphones. It is also a good way to grab some organic search ranking on Google. Don’t forget to add a couple of videos on your google my business page.
Facebook is another great place to use video. People are on the go these days and video is a great way to get your message out. Short commercial style videos. No need to buy any fancy equipment to get you started. You can use a nice smartphone and get the job done.
Speaking of video, you can also use it to send email to your customers. They are more app to watch a video than read an email. So since we are on the email subject that is another way of communicating with your customers.
Build a list of customers. It’s a great way to bring traffic into your place of business. Email marketing should be part of your marketing strategy. It’s also a great way to use coupons. You can send folks coupons through your email marketing campaigns. Coupons are also a great way to get reviews.
Boost Your Ranking In The Local Three Pack
As you can see there is a lot of different things you can do to get more customers. Videos, email marketing, coupons, social media and don’t forget your website. That should be the cornerstone of your online business.
You should have noticed that google my business now includes a place for you to build a simple website. Nothing fancy but it will give you a start. You can also design your own website with a company called Builderall. They cover the hosting and you get many other tools that you can use.
This is for the DIY small business person. We can give you more information about that by contacting us. Then there are a lot of small business owners that just do not have the time or maybe knowledge to accomplish this task. You can always contact Mobile Biz Buzz and we will be happy to help you out.
It’s hard to believe that 1/3 of small business do not even have a website. The number one reason is time. They are too busy running their business. So take a little time and get a hold of us or a local SEO expert in your area. We only provide service for businesses in the USA. Now for the 2 tips.
1. Reviews For Boosting Your Ranking In The Local 3 Pack
Reviews are one of the best ways to boost your ranking in the local 3 pack. Your business should always ask for a review. It doesn’t matter what type of business you have. You could be in the plumbing business, auto repair or own a restaurant. Ask for a review.
People don’t shop, eat, or get their car fixed any more without looking at a review. Think about it. Looking for a hotel, you’re looking at the reviews, wanting to buy a new stove, your looking at the reviews and reviews play a big part in getting you ranked in the local 3 pack.
Be creative when you’re asking for reviews. Use a coupon in your email to get a review. Ask for reviews when you send out an email. Train your employees to ask for a review. Ask for reviews for your Google My Business page.
Don’t forget to get reviews for your social media site. Your Facebook fan page is the place to put reviews. You can have multiple places to have reviews. The more the better. Respond to all reviews quickly. It does not matter if they are good or bad. People look at that type of stuff. Next up local link building.
2. Citation Building Will Boost Your Ranking In The Local 3 Pack
Before we get to heavy into the citation building you should review your directory and citation business name, business address and business phone number. These 3 things have got to be exactly the same as you have listed on your Google My Business account. Exactly. Exact and they need to match. Everything even a dot.
We are not going to explain the benefits of local citations because Moz has already laid out a great explanation on this subject matter. Moz also has a category citation listing for every type of business your business should be listed in. You should try and get listed in your top places for your category for your type of business.
It’s very important to get listed in the proper category. Example a plumber doesn’t need a listing in Edmunds. It has to do with cars. You get the message, right? There are other directories that you may already be listed in. The more citations that you have the better. Just make sure every listing is exactly the same. It’s called your NAP as we discussed above
It just seems we cannot stress this enough. We have worked with many business owners and from us working with them, this was always the biggest ranking factor that slowed their ranking down.
It’s A Work In Progress
You should ways find more ways to give your business more exposure. The more you have the more opportunity for people to find your business. Getting ranked in the local 3 pack can give you a boost in customers.
Just work what you can and when you can. If you find that you cannot get your business ranked in the local 3 pack, read this article, local SEO ranking factors for small business to give you a helping hand.
Another area you may want to look at is the keywords you are using. This is explained more in detail in the article that we talked about above. Also, work your social media. Especially your Facebook fan page. Stay active and post often.
We hope that gives you a little guidance and wish you the best of luck in increasing your ranking score. We also provide local SEO service for small businesses. Mobile Biz Buzz gets your biz buzzing with more customers.