The easiest way to start a digital marketing company is to start building your brand in your community that you live in and start a local agency that helps out the other businesses.
Would you like to quit your 9-5 grind and start a side hustle?
Don’t quit yet, wait until you get your new local business rolling.
You can get started in your spare time.
Using online technology is the key to reach your audience (local businesses).
Starting a local marketing business is one of the quickest ways to earn an income while you are learning the skills you need to prosper.
What skills do you need to learn?
That will depend on what services you want to offer to local businesses or people that want to learn how to start an online business.
The best way to get started is to become an expert in the services you offer.
You also need a local business marketing strategy to get rolling.
What Services Will You Offer?
What are some of the types of local services that your business will offer?
Learn one thing at a time before you add on any other services. Become the expert on these services in your community.
You’ll learn these skills as you start working with them more and more. DIY marketing for your own business will give you the hands on experience.
No need to pay for thousand dollar courses to learn these skills. You can find most of the info you need right here on our website.
You need to learn how to research anyway and that is another good way to gain the knowledge you need.
If you don’t know something what should you do?
Google it, right you are. Great answer.
Alright, here are a few services you may want to offer in your local community. You can charge whatever you deem necessary.
But make sure you over deliver and offer a good value.
Starting out keep your rates down and as you move up in the expert world you can always charge a little more.
Keep in mind your working with local mom and pop shops when you first start. Once you become that wizard then go charge big time for corporations that need your services.
- Website Design
- Local SEO Services
- Video Marketing
- Content Writing
- Designing Chatbots
- Email Marketing
- Building Online Stores For Local Businesses
- Social Media Management
- Lead Generation Services
- Graphic Design
- Local WiFi & Proximity Marketing
- Mobile Apps
- Paid Advertising Management (PPC, Facebook ads, Google, & YouTube
Starting A Local Marketing Business
What do you need to start your own local marketing company?
- Website Builder
- Fast Hosting
- Email Marketing Service
Those are the 3 most important tools you will need.
That way you can get started with your business for less than $50 until you start generating an income.
It will also depend on how much money you want to invest in your business (keep it on the low end until you got money coming in).
We recommend that you do not pay for an office and all of the other business expenses until you generate the money to pay for them.
You should also consider the skills that you have and what you need to learn to run a successful business in your home town.
What about your brand? Does the local community of business owners know who you are and the skills that you can offer them?
If hardly anyone knows who you are we suggest that you start building your brand from a home office.
It’s rather inexpensive to start a digital marketing agency from the comfort of your home. This also provides the time you need to build your brand, learn your skills, and to start building up a nice portfolio.
Do You Have What It Takes To Start A Local Digital Marketing Business?
Running your own local digital marketing company is not for everyone. You may want to ask yourself a few questions before you take the leap.
Especially if you are already working the 9-5 grind.
You’re going to need a positive mindset and be able to set goals for yourself.
Here are a few questions to consider before you just jump right in.
- Do You Have The Time Or Willing To Make Time To Get Things Done?
- Are You Willing To Invest In Yourself And Your Business?
- Do You Have The Ability And Willing To Learn New Skills?
- Are You Willing To Hire New People (or virtual assistants) As Your Business Grows?
- Do You Have The Leadership Skills To Manage A Staff?
- Are You Willing To Work Out Of Your Comfort Zone?
- Can You Handle Rejections and Negative Feedback?
- Are You A Sales Oriented Person?
- Do You Have A Burning Desire To Succeed?
- Are You Willing And Can You Stick It Out Even During Hard Times?
Look clients are not easy to deal with and you are going to have struggles along the way. Your going to need to put fires out and be able to handle stress while you’re building your digital marketing business.
Are the rewards worth it? You bet. But it’s going to take smart hard work.
What Digital Marketing Tools Do You Need?
One of the first digital marketing tools you are going to need is a way to design yourself a website. We recommend only the tools we use.
Why? Because we know that they work and are the best ones on the marketplace. When you design a website you want it to load extremely fast.
Do you think someone would hire you to design a website if it took forever to load up? It needs to be mobile friendly and load fast on a mobile phone.
What happens when people have to wait more than 2-3 seconds for a site to load? They leave and go to one of the competitors.
How do you get a fast loading website? Choose a fast and solid hosting platform for starters.
WordPress Hosting And Themes
If your going to use the WordPress platform for designing your site then get the number one WordPress hosting company in the world.
Don’t fall for cheap providers because it will cost you to lose customers as time goes on.
Next you’ll need to choose a WordPress theme.
You need a WordPress theme that is coded properly to provide you the speed you need. We tested over 100 free WordPress themes and you can go check out who the top 3 winners were to build you a fast loading website.
Do you want more flexibility in designing your website? Then we recommend you buy one of the 2 best themes that you will find.
One is Astra Themes and the other one is Thrive Themes.
There are many alternatives to WordPress. But most are not worth the money when it comes to building a local marketing agency.
Astra Themes Are Perfect For Local Marketing Agencies
Astra Themes are the perfect choice when you offer website design for your local digital marketing agency. These paid themes make you look like a pro.
Not only do they come with blazing fast upload site speed but you can import these amazing themes to your WordPress hosting and start designing a clients website rather quickly.
You can choose these prebuilt templates to match most any local business. You’ll look like a professional using these awesome templates.
All you’ll need to do is add images and content.
Here is a list of a few of the types of local business templates that you can choose from the Astra collection of starter sites.
- Fitness Trainers
- Restaurant (from BBQ to Italian)
- Towing Services
- Home Remodeling
- Swimming Pool Services
- Gym And Fitness
- Message Therapist
- Barber Shop
- Cleaning Services
- Real Estate
- Agencies (This one is for you)
- eCommerce (many to choose from)
You will be able to find the right theme for any small business that you need to design. They even have drag and drop responsive page builder tools like Elementor or Beaver to make your job easier.
Astra Digital Marketing Agency Pricing
They have 3 pricing points for you to choose from. You can purchase individual themes for $59 a year. But since your running a agency you may want to check out the Mini Agency Bundle or the Agency Bundle.
The Mini Agency only runs $169 a year. They also have pricing for a lifetime option. You’ll definitely want to get one of these bundles because you get a lot more flexibility to design websites.
The Agency Bundle provides all of the features and you get all the new stuff they put out as well. It runs $249 a year and also has a lifetime option.
These bundles will allow you to design many sites for all of the businesses in your community.
Rest assured they will have the speed you need as long as you choose the fastest WordPress hosting provider to match these themes.
The ultimate for website design from Astra. Use our Astra affiliate link to get an birds eye view of this design tool you need for your business.
Start An Agency And Make Money With Affiliate Marketing
How to start a digital marketing company out on the right path of success while you gain the skills you need is with affiliate marketing.
You can offer the products that you are using and earn a commission.
What are the best products to offer?
The ones you use and they better be top of the line products.
Like your blazing fast hosting provider, the recommended WordPress theme Astra, email marketing services like AWeber, or even the next product that we are going to talk about.
Show people how fast your site loads and check to see if their site has the speed it needs. Look at their site on a mobile device and see if it’s mobile friendly.
These products are a great solution option for the do it yourself marketers in your community. Now you have another income opportunity besides just offering your services.
By using the best products for your business and recommending them in your local community can make you some serious cash.
It’s a great way to start a local marketing business without any hassles.
Builderall Digital Marketing Tools
There are alternatives for all of your digital marketing tools. The tools you need can end up costing you a ton of money.
Are you a value shopper?
You may want to get some of the tools from the only hosting company that has all of the tools under one roof, check out Builderall.
This hosting company does host WordPress websites.
You can also use their responsive website builder to build the site you desire.
They offer a drag and drop website builder and have over thirty other marketing tools that would benefit your new business.
You may want to read what we had to say about Builderall before you make any hasty decision before buying their products.
Another thing is that they are upgrading their platform during the later part of September 2020 and coming out with new pricing and many other changes.
We are not sure of all of the changes but what we do know is outlined in our Builderall 4.0 article.
You can create an income using their affiliate program or use the platform to design websites for your local clients.
In addition, you can create a monthly income from this platform alone because it has so many of the digital marketing tools you may need.
We will update what they offer after they relaunch in September 2020.
Learn Local SEO & Build Your Brand
Building your brand and learning SEO are the first things you need to start doing. You should balance the two.
This will help you get your business found online and get you noticed in the community of the local business owners.
The first skills you need to learn is designing a website.
So pick the platform that you are going to use and purchase a domain name that will represent your business.
It could be your name or anything else that you want to promote as your brand name. You’ll want to keep it short and easy to remember.
Make sure you add your city in the title of your website.
Start adding content to your website. You will need a services page, an about page, contact page, and a blog.
Everyone You Meet Gets A Business Card
Go get yourself some business cards. Everyone you meet give them a card.
Put your name, title, business name, local phone number, office address (not needed if working from home), email, website, city, state, and services you offer.
Make sure you list the 3 main services you offer. Like website design, local SEO, video marketing, or lead generation services.
No need to pay to learn these skills. You can find most of it here on my website and you can search Google for more information.
You need to learn these skills anyway to start building your own brand.
Next, create a business Facebook Fan Page with the name you chose as your business name. Use your personal Facebook account to help you start building a following and to get a few likes on that page.
What’s the next thing? Open a YouTube account using your business name.
Your not trying to make money at this point, you’re trying to build relationships.
Learn Local SEO To Get A Better Rank Score
Learn SEO to help you get your website a higher ranking on Google and so you can offer local SEO services to your clients later on.
You don’t need worldwide ranking. Your goal is to get a better ranking score in your local community for yourself and your potential clients.
Remember, you are going to learn the skills you need as you go along.
The first skill that you want to master is building a website. But as you add content you are going to need to know about search engine optimization.
Does your website have the speed you need?
Is it easy to navigate? Do the colors represent your brand?
Are you using SEO best practices to get your website ranking on Google?
Your website is going to reflect your agency and your brand.
You want to get your website to rank in the local organic search results.
Example. Search for “local SEO services Daytona Beach” Look at the organic results and you will find Mobile Biz Buzz on the first page of Google.
Learn SEO Best Practices
You will find many articles about SEO best practices by going to our menu and clicking on SEO.
The first 2 you should check out to learn about search engine optimization are local SEO ranking factors for local businesses.
The next one you want to study is how to get a higher ranking on Google. Those articles will be a good starting point for you to learn SEO a little.
One more thing you need to understand is, Google My Business.
It’s a free service offered by Google and there are many businesses that are not taking advantage of it. This is an opportunity to offer value to local businesses in your area.
Learn everything you can about this subject because it can be a great way to help your clients and this can lead to them buying your services.
How To Build Your Brand For Your Agency
Building your brand and learning SEO is the bridge to getting traffic to your website as time goes on in your local community.
Being a business owner in your local community can be a rewarding experience. But you will need to get involved.
Find out where the local business owners meet up at. Stop by your local Chamber of Commerce and see how to get involved with other members..
Attend every event that you can in your local community. Remember, you not trying to sell your services you are building relationships.
You have to get recognized, be trusted, build credibility, and help other people out to build your brand.
Get Active On Social Media
Get active on social media and start following the people that own businesses in your community and other entrepreneurs.
Write positive reviews and share their content.
Engage with them and offer solid comments.
Offer to write some great content for a few local businesses.
Don’t forget to link back to your website (builds authority).
Start out checking out the businesses that you do business with. Get involved with the local mom and pop shops.
Start shopping at local establishments like restaurants, barbers, beauty shops, dry cleaners, and talk with them. Use local services.
Learn what is happening in your community.
Get involved with local meet up groups or start your own digital marketing meet up community.
Step out of your comfort zone and go out and talk with local business owners. Ask questions and gather information.
Build relationships. Find out what problems they are having and offer solutions to help them get more customers.
Help enough people out and your business will start to grow.
Summary: How To Start A Digital Marketing Company [Local Agency]
There are many entrepreneurs and successful online marketers that got their start from working within their local community.
Starting a local digital marketing agency is one of easiest ways to make money in your own community.
You can even earn a few dollars while you build your brand and learn your new skills. Affiliate marketing is the way to do it.
Just recommend the excellent products you are using.
Like hosting, digital marketing tools, email services, WordPress themes, and make sure you offer the best products so nothing back fires on you.
That’s why we only use the best products that provide the best results.
You need to be active on social media, YouTube, and in your community. Start building those relationships.
Building relationships and helping others is the best way to build your brand. You need to provide big time value in your community.
Find a problem and offer a solution (your agencies services).
Stay In The Know With Mobile Biz Buzz To Get Your Biz Buzzing
You can stay in the know by following us on Facebook, Linkedin, or Twitter.
Better yet, subscribe to our blog (located on the sidebar) and stay up to date on the latest news and information that we share with all of our followers.
You can create many local income opportunities for yourself by starting your very own digital marketing agency in your local community.
It doesn’t take a lot of clients to get to $10,000, $20,000, or even $30,000 a month by offering services that business owners pay you monthly.
Do you think it’s a great way to earn a monthly residual income?
Can you do us a favor? Drop down below and tell us what you think about starting your own local marketing company or feel free to ask a question.
Stay tuned for more detailed ways to help your local clients.
Local marketing has enabled us to semi retire and live a laptop lifestyle. Time to talk a stroll on the beach and do some fishing.