How To Use Video Marketing For Small Businesses
Lets say you have a business in Orlando. Well here in Orlando the most famous attraction is Disney World.
Orlando is all about the family. They have plenty to offer in this grand city. From events, nite life, cuisine from many nationalities and more shopping than you could imagine.
It’s a great community to have a successful local business. Try using all events, festivals, holidays and whatever else is going on to get your video marketing rolling.
Don’t forget Disney World and the NFC Pro Bowl.
One thing is for sure. You better have your ducks in a row to compete against some big business in this town.
This is where it will really pay off working with fellow local businesses with your video marketing. People love to dine and shop locally.
All you need to do is get the word out.
We listed some various examples of producing videos in the last city. Now you are going to get some more ideas so you can reap the rewards.
Now being in a bigger city like Orlando, you will want to use the suburb community in your titles of your videos. Smaller communities that you are in like Altamonte Springs, Baldwin Park, Winter Garden or Lake Mary.
The point here is that if your business is located in a major city, you need to not only produce videos for that major city, you want to include in the title of your videos the suburb that your business is located in.
Remember your trying to get the local community first.
Then you can go after some of those tourists.
Get those local listing and videos buzzing to drive traffic to your location. For example Best Italian Restaurant Lake Mary.
Remember to use good keywords as explained in the top 10 local SEO ranking factors so you have a chance to get a higher ranking score.
Examples & Ideas For Video Marketing
Alright, time for some more examples for your videos.
This time we’ll use a Fitness Center or a Local Gym. You could produce some nice short videos explaining how to tone up that belly with 3 simple exercises. Easy 10-minute workouts for the entire family.
You’re trying to convey to the mom and dads that everyone can get involved right at home. Then you could also produce a little longer video for exercising with the family for a fun work out right there at the gym.
Start a family day at your fitness center. Use instructors that are patient with children. Moms like to keep those kids in shape.
Make it fun and entertaining. Then you still got the people that are coming in for a tougher workout.
They may be trying to get more arm strength or wanting those 6 pack abs. You can use videos for it all. Take videos of your customers working out. Naturally, ask them for permission and to give you a review.
You could even produce videos about eating habits that will increase energy. You could team up with some of the local dietitians to guide you along.
Plus they would be able to share your videos as well talking about exercising to get a more healthy lifestyle.
It’s also another way to team up with local restaurants that serve healthy meals. Restaurants are always looking for ways of getting more business just as you should be doing.
Lots of different approaches and like we said earlier, you just got to get creative.
Work with other local businesses. Health food stores and clothing stores would be a couple of other businesses that would be good to team up with.
People need, work out clothing and new clothing as they become more fit and finding themselves needing a new wardrobe.
Plus selling new gym attire is not such a bad idea either. Don’t forget about sweat towels and nutrition products.
Video marketing for local business can be rewarding as well as bringing in more cash for your organization.
Fitness centers are a great place for producing videos. Post them on your social media sites. They are little billboards for your business. Next, more example in the beautiful city of Jacksonville, Florida.